Partha Sinha has been promoted as Regional Strategist for Publicis Asia. In his new role, he would primarily focus on new initiatives where he would lead the brand planning tool and process development for the region and create strategic leadership for Publicis Dialog, the holistic marketing communications company of Publicis.
One of Publicis Asia Pacific key strategic goals in 2007 is to continue to develop the network skills in holistic communication under the Publicis Dialog brand. This will build upon a number of important initiatives that occurred in 2006, including the launch of Publicis Dialog in China, Thailand, Hong Kong and Korea.
Commenting on the appointment, Publicis Regional COO Matthew Godfrey said, “The first major initiative we have for 2007 is of leading people in the region. Partha Sinha, who currently leads strategic planning for Publicis in India, will take on additional responsibility as the Regional Strategist for Publicis in Asia”.
Publicis India MD & CEO Nakul Chopra added, “In Partha, we have one of the sharpest minds of our industry. The Indian organisation and clients have benefited immensely from him. I am very pleased to see that we will now leverage this asset across Asia Pacific"
Sinha will remain based in India and will work closely with Chopra as well as the Asia Pacific regional team on building a planning product and toolkit for Publicis and leading the strategic development for the fast growing and vitally important holistic communication business. In addition to his Publicis Asia role, Sinha will continue to lead the strategic development in India as the Chief Strategy Officer, India.
Sinha said, “I am extremely excited about my new role. At Publicis, we have embarked upon a journey to engage with the consumer at a fundamental human level and my job will be to take that journey to its logical conclusion across all markets in Asia Pacific.”
During his 16-year career, Sinha had been associated with many brands. These include the launch of Citibank cards in India, American Express, Mirinda, 7-Up, HP, Nestle, P&G, Unilever, Fidelity etc. Sinha has also worked as a regional resource for both Ogilvy and Publicis, and has been associated with many proprietary studies across the region.