Paris-based Publicis has effected some senior level changes in Asia. Matthew Godfrey has been appointed CEO of its Asian operations. He succeeds Guillaume Lévy -Lambert, Regional Chairman for over 10 years and responsible for the formation of the company’s highly successful Asia Pacific network. Lévy -Lambert will continue to advise the organisation on Asian issues in the role of non-executive Chairman.
Godfrey is currently COO at Publicis Asia headquarters in Singapore. Originally from Australia, Godfrey had joined Publicis in 2006 and has worked closely with Lévy-Lambert to ensure a smooth leadership transition.
Reflecting its emphasis on creative talent, Publicis also announced that Calvin Soh, Chief Creative Officer-Asia, would take on the additional role of Vice-Chairman. In this position, Soh would be responsible for further boosting the quality of the agency’s creative product.
Richard Pinder, COO, Publicis Worldwide, said, “Matt and Calvin have already formed a formidable team. By promoting both of them I want to send a strong signal both of our intent to be in the premier league in Asia as well as our determination to become known for our creative quality. Guillaume has prepared the transition beautifully.”
Maurice Lévy, Chairman and CEO, Publicis Groupe SA, said, "Since Guillaume Lévy-Lambert joined Publicis in 1997, he has built the company's presence in Asia from a relatively small operation with just two offices to become a key player in the region, with billings in excess of $1 billion, and consistently recognised as one of the region’s top three. With this regional network now in place, we are confident that the team led by Matthew Godfrey and Calvin Soh has all the skills to build further our reputation and client base in this highly strategic part of the world."