Close on the heels of winning the Rs 50-crore Consim Info (formerly BharatMatrimony Group) account, Publicis Ambience has appointed S Subramanyeswar aka Subbu as National Planning Head replacing Anirban Mukherjee, who had put in his papers in February 2008. Subbu would report to Partha Sinha, Regional Strategist, Publicis Asia.
Commenting on his new appointment, Subbu said, “Planning at Publicis Ambience has been very interesting as it is not just a department but more of a culture. After a long discussion with Partha, I liked the drive of the agency for bringing in new thinking for planning as a product. A new and fresh innovative thinking can give a new meaning to a brand. I guess this is the reason that instigated me to accept the opportunity at Publicis Ambience.”
Subbu began his career in 1993 with Parle. Prior to Publicis Ambience, he was associated with Rediffusion DYR as EVP, Strategy, where he remained for less than a year. He was earlier associated with agencies like Bates for a year, Saatchi & Saatchi for two years, from where he moved to Mudra for a stint of one and a half year, before returning to Saatchi & Saatchi.
Meanwhile, Anirban Mukherjee has joined Future Brands for the Mumbai region. Prior to Publicis Ambience, he was with McCann Erickson as Executive Planning Director and had a 10-year stint with the agency working in its Kolkata, Delhi and Mumbai offices. At McCann, he had worked on brands like Coca-Cola, Reckitt (Harpic), Nescafe, Bacardi, Motorola, and Perfetti, among others. Mukherjee began his career with JWT Kolkata in 1993.