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Publicis Ambience appoints Bapi Bit as Senior Creative Director

01-April-2008
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Publicis Ambience appoints Bapi Bit as Senior Creative Director

Publicis Ambience has appointed Bapi Bit as Senior Creative Director. Bapi's previous stint before joining Publicis Ambience was with Rediffusion DY&R, where he was the Creative Partner. Bapi will work closely with National Creative Directors, Ashish Khazanchi and Prasanna Sankhe.

Commenting on Bit’s appointment, Khazanchi said, “I have worked with Bapi in the past. He is an absolute gem and along with me and my team, will help raise the creative bar at Publicis Ambience. I wish him the very best.”

Bit said, “I’ve had the opportunity of working closely with Ashish before, and I look forward to working with him again. Publicis Ambience is known for its great work for its clients and I am all set to contribute in building great brands.”

Having been in the advertising industry for 15 years, Bit has worked in several countries like Singapore, Oman, South Africa and Dubai. With several national and international accolades, he has successfully helped launch several brands in the Indian and international markets.

Bit had worked on the ‘Deewana bana de’ campaign for SET Max, as also on campaigns for American Express, Onida, Tata Motors and Colgate. In his overseas stint, Bit had launched Peugeot 206 in Africa, and worked on Parker, Rover, and Holiday Inn, among others.

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