Two senior officials from SAB – Priya Mishra, VP-Programming, and Manish Hariprasad, Assistant VP and Head Marketing – have put in their papers. Both are headed for UTV, where Mishra is joining the TV content team, while Hariprasad is joining Spotboy Motion Pictures.
Mishra joins the TV content team at UTV as Creative Director. She will report to TV Content Head Ajay Thakur. On the other hand, Hariprasad joins Spotboy Motion Pictures as Supervising Producer and will report to Vikas Bahl.
On his appointment, Hariprasad said, “Movies are the highest and most recognised form of creativity that exist in this country. I am glad to be getting a chance to be a part of it. I hope I’m able to do justice to Vikas and UTV’s decision to take me on.”
Confirming the development, Bahl said, “Manish is a bundle of talent and we make a great team. Movies require skills of understanding of what people like and Manish has that.”
Both Mishra and Hariprasad have worked on both the planning and the execution of ‘Left Right Left’, ‘FIR’ and ‘Mohalla Mohabbatwala’, among others, while at SAB.
At the time of filing the story, SAB officials did not offer any comments.