Top Story


Home >> People Movement >> Article

Prithviraj Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

Font Size   16
Prithviraj Banerjee joins Rediffusion Y&R, Mumbai as Planning Head

Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.

Banerjee comes on board from BBH London, where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer. Prior to BBH London, he was with BBH India and Leo Burnett.

Commenting on Banerjee’s appointment, Gautam Talwar said, “Prithvi brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”

Neville Medhora, Vice-President and Branch Head, Rediffusion Y&R, Mumbai, added here, “With Prithvi coming on board, the capabilities of the Planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with Prithvi’s passion to make a difference, I am confident that he will be able to bring some iconic work to the table.”

In the course of his career, Banerjee has worked on Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and BIG TV.

On his new role, Banerjee said, “I am extremely excited to be a part of an organisation that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am looking forward to adding to the already-powerful strategic skills of the agency.”

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video