Rediffusion Y&R, Mumbai has ramped up its Planning team with the appointment of Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Gautam Talwar, Chief Strategy Officer, Rediffusion Y&R.
Banerjee comes on board from BBH London, where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer. Prior to BBH London, he was with BBH India and Leo Burnett.
Commenting on Banerjee’s appointment, Gautam Talwar said, “Prithvi brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”
Neville Medhora, Vice-President and Branch Head, Rediffusion Y&R, Mumbai, added here, “With Prithvi coming on board, the capabilities of the Planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with Prithvi’s passion to make a difference, I am confident that he will be able to bring some iconic work to the table.”
In the course of his career, Banerjee has worked on Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and BIG TV.
On his new role, Banerjee said, “I am extremely excited to be a part of an organisation that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am looking forward to adding to the already-powerful strategic skills of the agency.”