Shashi Sinha has been appointed the CEO of Prime Time Kagiso, a 50:50 joint venture between Prime Time International Services, India and Kagiso Media, a South African radio company.
Prime Time Kagiso will offer services to radio stations and advertisers through its brand, RadioMinds (www.radiominds.com). Besides offering strategic consultancy across all aspects of radio development and management from setting up stations to improving operational efficiencies, revenue strategies to training, Prime Time Kagiso will represent radio stations across the key centres of India and will be a one-stop shop for advertisers.
Sinha has had a varied exposure to media functions spanning from circulation to ad sales to new product development. He launched five B2B magazines and ET Shipping and Logistics, a weekly feature in The Economic Times during his stint with Times Response. He was also part of the core group that set up Daily News & Analysis (DNA), later heading its display category.
Prior to moving to Prime Time Kagiso, Sinha was General Manager – Sales & Marketing with the exchange4media Group.