Prem Menon has been appointed as CEO of Real Estate TV, India’s first 24x7 TV channel dedicated to the real estate and infrastructure industry. The channel was recently soft launched by Alliance Broadcasting, the media company of the Rs 4,400-crore Alliance Group.
Menon will oversee all aspects of the channel, including programming, marketing, advertising sales, and finance, among others. Prior to this, he had been at the helm of affairs in channels such as Asianet, Zee Bharathi and Malar Network, and has over 15 years’ experience in the broadcasting business.
Commenting on his new role, Menon said, “There is a lot of opportunity in a channel such as Reality TV as today real estate is not just about buying or selling property. It goes much beyond that, including interiors, lifestyle and much more. We have the first mover advantage as there is no dedicated channel for such content, though other channels have been dabbling with a few shows. My role will be to take the channel to the next level after the launch, which is to market the channel and put it firmly on its feet.”
The channel has a team of seasoned professionals that has been put together under the advice and guidance of well-known media personality Sashi Kumar. With its headquarters in Bangalore, Real Estate TV has state-of-the-art studios and news bureau in Delhi, Mumbai, Chennai and Hyderabad. It also has a news network across rest of the country.
The channel has line-up of programmes such as Ace Architects, Cosmic Chimes, Estate of Art, Myths & Legends and Space Harmony. With this varied mix of programmes, Real Estate TV offers a mixed bag of viewership to its audience. The channel will also have an hourly news bulletin, titled Realty Check, which will update viewers about the latest news on this growing industry.