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Prem Mehta appointed to Global Board of Lowe Worldwide, will also head South Asian operations

04-July-2005
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Prem Mehta appointed to Global Board of Lowe Worldwide, will also head South Asian operations

As part of the global restructuring at Lowe Worldwide, Lintas India’s Chairman & Managing Director Prem Mehta has been appointed to the Global Management Board of Lowe Worldwide. With this appointment, in addition to his responsibilities on the Worldwide Board, Mehta will continue as Chairman and Managing Director of Lintas India. He will also assume regional responsibilities for the Lowe network in South Asia, which includes Pakistan, Sri Lanka, Bangladesh and Nepal.

The global Lowe network involving businesses in 91 countries is to be managed henceforth through 12 lighthouse agencies, each representing a ‘cluster’. India has been chosen as one of the lighthouse agencies in view of its success, diversification and influence in the Worldwide system.

Commenting on the development, Mehta said, “This decision is a welcome recognition of the importance and success of the Indian business in our worldwide operations. Lintas India today has competent offerings in total communications solutions, which the Lowe network considers appropriate as a model to be followed in other countries as well. The lighthouse structure will ensure benefits arising from shared knowledge and resources in the region, and facilitate integrated communication strategies for clients in this region across boundaries. The ‘cluster’ concept is unique and already beginning to show results”.

The new lighthouse structure of Lowe Worldwide is a leaner set-up which will allow member countries to pull in the best in class resources in planning and creative in order to deliver best services to clients. This structure will also eliminate the need for regional offices and ensure better alignment of the global team with cluster leaders.

“The lighthouse structure has been created to provide the means of transforming best practices across the world. Lighthouse will also ensure the enhancement of capabilities and availability of the tools, experience, expertise, resources, and knowledge to the cluster,” said Edward Powers, COO, Lowe Worldwide.

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