Preeti Nihalani has been elevated as Cluster Head, Mumbai at Radio Mirchi. Before this, she was the National Sales Head – Top Eight Markets at the company.
In her new role, Nihalani will be in charge of the overall functioning of Radio Mirchi in Mumbai, which includes revenues, programming, activation, etc.
Commenting on the promotion Nihalani said, “All my predecessors have done an excellent job in terms of taking Mirchi to a leading position. I have to maintain that and take it up from here.”
Mumbai is one the biggest markets in terms of advertisements for Radio Mirchi and thus marketing events such as Kaan Awards and Mirchi Music Awards are crucial. Nihalani says that she and her team are all set to raise the bar with every event this year.
Nihalani comes with an experience of nine years in the radio industry and has total work experience of about 12 years.
Former VP and Cluster Head, Mumbai, Anirban Sengupta has moved out after a six and a half year stint. He plans to become an independent entrepreneur.