Seventeen is one of the largest selling magazine for teens in the world and has been in the news in India recently for having the made-over Jassi as their latest cover girl. Preeta Sukhtankar, who has significant experience from The Sunday Observer, Elle and MTV behind her, has now taken over the position of Associate Publisher, Seventeen magazine.
Sukhtankar asserted, "The brand Seventeen has excited me since long, there are a lot many teen women in the country who need some space of their own and a magazine that they can relate with. Before joining as the Associate Publisher, I had asked around and spoken to a lot many young women who felt that the magazine was extremely close to their heart. Since the days when I was the editor of the New Generation section, I have had a good amount of passion for the print scene. Which makes me sure that I would be fulfilling my mandate well enough!"
She continued, "I think that the magazine reads extremely well, in the current day, which is why, I don't plan to make any big changes in the editorial content. But on the marketing side, I would be pushing for lots more youth-oriented brands to step in and quality solutions for those on the marketing side of the fence. We would also be looking to enhance the brand image of Seventeen by associating ourselves with more of youth related events and forums. Increased decibels, is what we are looking at."
Is Seventeen going to be a challenge, keeping in mind, the many women's magazines on stands? She answered, "Not really! There aren't too many magazines that primarily focus at teens or younger women. Femina's teen magazine is of course around, but that's just one player. No major competition on the scene."
Sukhtankar began her career when she was 18 with The Sunday Observer where she worked part time while completing her B.A Economics at Xaviers. She soon rose to the position of Editor for the New Generation Section.
She then moved on to Elle where she discovered her passion for the fashion world. After the Elle stint, Sukhtankar took up the position of Producer (Fashion) for MTV where she spearheaded the MTV Style-Check with Malaika. She scouted talent for MTV Model Mission and VJ hunts.
Sukhtankar joined Percept D'Mark after having spent four years at MTV to head their fashion business. The PDM Fashion team went to produce the first ever Pantene Elite Model Look on Zoom, was the face of the Mrs India-World and Mrs World in association with Sahara One and Amby Valley and
consulted on the second Lycra MTV Style Awards.