Word may be around about Preet Bedi getting involved in an international assignment following his decision to move on from Rediffusion DY&R in September 2006, but Bedi has already decided on destination next and it is with the Percept Group. Bedi has joined Percept Picture Company as CEO from January 2, 2007. In his new task, he would be reporting to Percept IMC’s Managing Director, Shailendra Singh, as well as the Percept Board.
The development has been confirmed by Percept’s Ajay Upadhyay, who also informed that in his new task, Bedi would be spearheading the various projects that Percept Picture Company had lined for the year, which include as many as 22 movie titles.
Bedi took charge of Rediffusion DY&R in April 2003, prior to which he had a short stint at TBWA as President and CEO. Before joining TBWA, Bedi had a significantly long association with Lowe, which he had joined in 1987 as Accounts Group Head, Delhi. After working with Lowe for over 16 years, Bedi joined TBWA Anthem in September 2002.
Preet Bedi, President, Rediffusion DY&R quits; Everest’s Mahesh Chauhan steps in