Praveen Malhotra made National Sales Head of Big FM, Big Digital & Big Street
Praveen Malhotra, Vice-President, Sales, and North Operations Head, Big FM, has been further elevated as National Sales Head for the Integrated Sales Unit. In her new position, Malhotra would be responsible for ad sales of Big FM as well as non-traditional revenue sales of Big Street and Big Digital.
She would also be responsible for the sales function of any new business unit that might be introduced in the future. The integrated sales unit shall take charge of the revenue generation function with immediate effect. Malhotra would continue spearheading operations for the entire Northern region as well as handling the responsibility of being the National Sales Head for the integrated sales unit for all Big FM businesses.
Commenting on her new role, Malhotra said, “I feel great about my new role as it comes with lot of responsibilities. Recently, we have started offering integrated sales of all our divisions to our clients. This is the best way to way to deliver maximum local audiences to a client.”
Malhotra, who has 16 years’ experience in the media and entertainment industry, began her career in 1992 with The Times of India in the space selling division. After spending three years with TOI, she moved on to STAR India Pvt Ltd in 1995, where she was handling the complete portfolio of Star channels and was involved in some of the most strategic initiatives undertaken by the organisation.
In 2001, she joined Radio City as Senior Vice-President and Station Head, where she was instrumental for the entire set-up and management of the Delhi station. She then went on to set up and launch Radio City in Lucknow.
She was also Vice-President, Business Development, Zenith Optimedia, heading the media buying functions. Malhotra has extensive experience across domains like air-time sales, programming and marketing. Her achievements include driving successfully the Radio City launch at north as well as a nomination for News Corp’s Global Excellence Awards.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking