Praveen Malhotra, Vice-President, Sales, and North Operations Head, Big FM, has been further elevated as National Sales Head for the Integrated Sales Unit. In her new position, Malhotra would be responsible for ad sales of Big FM as well as non-traditional revenue sales of Big Street and Big Digital.
She would also be responsible for the sales function of any new business unit that might be introduced in the future. The integrated sales unit shall take charge of the revenue generation function with immediate effect. Malhotra would continue spearheading operations for the entire Northern region as well as handling the responsibility of being the National Sales Head for the integrated sales unit for all Big FM businesses.
Commenting on her new role, Malhotra said, “I feel great about my new role as it comes with lot of responsibilities. Recently, we have started offering integrated sales of all our divisions to our clients. This is the best way to way to deliver maximum local audiences to a client.”
Malhotra, who has 16 years’ experience in the media and entertainment industry, began her career in 1992 with The Times of India in the space selling division. After spending three years with TOI, she moved on to STAR India Pvt Ltd in 1995, where she was handling the complete portfolio of Star channels and was involved in some of the most strategic initiatives undertaken by the organisation.
In 2001, she joined Radio City as Senior Vice-President and Station Head, where she was instrumental for the entire set-up and management of the Delhi station. She then went on to set up and launch Radio City in Lucknow.
She was also Vice-President, Business Development, Zenith Optimedia, heading the media buying functions. Malhotra has extensive experience across domains like air-time sales, programming and marketing. Her achievements include driving successfully the Radio City launch at north as well as a nomination for News Corp’s Global Excellence Awards.