Top Story

e4m_logo.png

Home >> People Movement >> Article

Pratik Thakar appointed Deputy MD and Chief Strategy Officer, McCann Worldgroup Malaysia

02-February-2007
Font Size   16
Share
Pratik Thakar appointed Deputy MD and Chief Strategy Officer, McCann Worldgroup Malaysia

McCann Worldgroup Malaysia has made some key appointments recently. Pratik Thakar has been appointed Deputy Managing Director and Chief Strategy Officer, while Huang Ean Hwa and Lee Szu-Hung, who were Executive Creative Directors, have been appointed as Deputy Chairmen at McCann Worldgroup.

Commenting on the appointments, Sorab Mistry, McCann Erickson’s South-East Asia Director, said, “These promotions are timely as they contributed immensely toward the agency enjoying an incredibly rewarding year in 2006.”

Since joining McCann Erickson, Thakar has contributed significantly to the agency’s growth, including new account wins like DiGi, Al-Rajhi Bank, Proton, and Suria KLCC. He is the principal editor of the McCann Knowledge Quarterly and runs one of the most highly respected strategic brand planning within agencies in South-East Asia.

Apart from McCann South East Asia, Thakar has worked with Saatchi & Saatchi India, Mudra and Lowe Lintas / Pathfinders India on various strategic brand planning and consumer insight areas.

Tony Savarimuthu, Managing Worldgroup CEO, said, “Our accomplishments in the past year attests our commitment to grooming talent and encouraging them to be adventurous. The promotions reflect the changes that are required by the industry and our clients. We want to provide a higher quality of client service in a market that is strongly indicative of the growth of active, opinionated consumers, and participatory media.”

He further said, “This requires strong client and brand leadership and all three have risen to the challenge consistently. The right relationships need to be maintained consistently at the top for the most innovative and creative ideas to see the light of day.”

McCann Erickson had won the ‘Agency of the Year’ Award at the Kancil Awards. Apart from that, McCann Erickson also won various awards at Cannes, Clio, One Show, D&AD, Media Advertising Awards, and Adfest. The agency was also recognised in the Gunn Report’s list of the top 20 print advertisements in the world.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve