Pratik Basu, Executive Director with BAG Films and Media Ltd, has recently put in his papers. Basu, who was not on the payrolls of BAG, would continue with his independent consultancy in non-conflict areas, including being Executive Director with INX Executive Search Services, the HR company run by Indrani Mukerjea.
Prior to joining BAG, Basu was CEO of Buena Vista Television India, where he was a corporate resource working closely with the Managing Director and the core group. Basu has over three decades of experience in marketing, advertising and media.
Confirming the news, Anurradha Prasad, MD, BAG Films and Media Ltd, said, “He was like a consultant to BAG and I am happy that he worked for the organisation. I wish him all the best in his future endeavours.”
“Yes, I have quit BAG essentially because there was a mismatch between my management style and theirs, and differences between what I was briefed earlier in the way to take the channel forward in terms of brand strategies,” said Basu.
Basu began his career in sales with the Tata Group, and later moved on to consumer product marketing with The Gramophone Company of India as its National Marketing Manager. He then shifted to advertising with HTA (now JWT) and Lintas (now Lowe). He then moved to the media entertainment business as Chief Executive Officer of Buena Vista Television India and held that position for 10 years. After leaving Buena Vista Television India, Basu worked as an independent consultant and creative writer, and had worked for DQ Entertainment in the capacity of advisor and consultant.
Pratik Basu joins BAG Films & Media Ltd as Executive Director