Top Story

e4m_logo.png

Home >> People Movement >> Article

Pratap Bose to exit from DDB Mudra Group as COO

08-April-2014
Font Size   16
Share
Pratap Bose to exit from DDB Mudra Group as COO

Pratap Bose is exiting from DDB Mudra Group as COO, highly placed industry sources have confirmed. He had put in his papers in the last week of March, as exclusively reported by exchange4media.

Madhukar Kamath & Pratap Bose deny Bose's exit from DDB Mudra Group

Bose is also member of the operating board at DDB Mudra Group. He had joined DDB Mudra from Ogilvy & Mather in 2008, where he worked for 15 years in various capacities, and went on to become their youngest CEO in 2006.

Bose’s role at the DDB Mudra Group has included driving the vision and growth strategy for the DDB Mudra Group, comprising three independent agencies – Mudra Advertising, DDB Mudra and DDB MudraMax.

In his media capacity, Bose is also the Chief Executive Officer of DDB MudraMax, the Group’s Media, Out-Of-Home, Retail and Experiential agency.

In the DDB Mudra Group, he set up the Integrated Communications Planning platform and built the framework for DDB MudraMax.

Bose has quite a few awards to his name. In 2000, he won the WPP Atticus Award. He has also partnered creative to win numerous international outdoor awards at Cannes, Clio, London International and the One Show Awards. 

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India