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Prasun Kumar of Madison joins General Motors; to handle brand and media functions

Prasun Kumar of Madison joins General Motors; to handle brand and media functions

Author | Pallavi Goorha | Tuesday, Apr 18,2006 6:38 AM

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Prasun Kumar of Madison joins General Motors; to handle brand and media functions

Prasun Kumar has recently joined General Motors as Senior Brand Manager. He will be looking after the media function and the GM brand as whole. He will be reporting to GM’s Director-Marketing Anisha Motwani. His last stint was with Madison Media as Associate Media Director for a tenure of two years.

Said Kumar, “I quit Madison because I was keen on further growth in media and also grow in marketing. Finally, I decided to join General Motors as it’s a leading car brand to work for.”

Said Motwani, “Kumar will be looking after planning, strategy and buying. His role would also involve looking after media agencies and groundwork as well.”

Kumar had previously worked with Mudra as Group Business Manager looking after the non-Samsung business for one and a half years. He has also worked with McCann Erickson for four years. He started his career with Capital Advertising.

In his previous agencies Kumar has worked largely on automobile brands such as Hindustan Motors, Hyundai, Maruti, General Motors and Maruti. He has also worked on ICICI Deluxe, Reckit Benckiser and Madhura Garments.

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