Digital advertising and technology company Komli Media has announced the appointment of Prashant Mehta as COO. Prior to this appointment, Mehta had spent eight years at Yahoo! Inc as Vice President and Head of Monetization for Yahoo!’s Emerging Markets Group, which included India, South East Asia, Latin America, the Middle East and Eastern Europe.
As COO of Komli Media, Mehta will be responsible for the strategic and operational leadership of the company’s overall business operations, including sales, product development, engineering, marketing and business development.
Speaking to exchange4media, Mehta said, “The Internet space lacks a credible audience measurement standard, hence we are aiming to take ViziSense to a credible standard. We would also continue to get more investments and more publishers, and are committed to creating a credible measurement standard. Komli Media has a very talented team with a host of fantastic assets.”
Commenting on Mehta’s appointment, Amar Goel, CEO, Komli Media, said, “With Prashant Mehta on board, we have got a great team. We would continue our focus on building the business. Last year, we saw a few hundred per cent growth and in 2009 our aim is to expand our relations with the advertisers and publishers. We will also be announcing a number of partnerships soon.”
Mehta was also a key member of Yahoo!’s global alliances team, driving the Internet major’s strategic partnerships with AT&T Wireless, eBay, HSBC and JPMorgan Chase.
Prior to Yahoo!, Mehta had held various roles at Lehman Brothers, JP Morgan Chase (formerly Chemical Bank) and NatWest. He holds an MBA from the Wharton School and a BS from Rutgers University.