Prashant Godbole, Executive Creative Director, Rediffusion DYR, has put in his papers. He has joined hands with his ex-colleague Zarwan Patel for their newly formed advertising agency Ideas@work, which had recently launched its first ever campaign for Reliance ADAG’s Bigadda.com.
Godbole and Patel have worked together in Rediffusion and have been in close touch for the last 12-14 years. They are thrilled to be working together on their new venture.
Commenting on his decision to quit Rediffusion, Godbole said that he was looking forward to working with Patel and contribute in the development of the agency.
“I am delighted that we are working together for Ideas@work, which thrives to provide 360-degree marketing solutions to its clients. We have a very young and dynamic creative team, and we intend to provide cutting-edge creative solutions to our clients. Bigadda.com is our first business account, which recently had a multimedia launch,” explained Patel.