Ending an over decade-long journey at Publicis Ambience, National Creative Director Prasanna Sankhe has put in his papers. Sankhe has confirmed his movement to exchange4media.
Rumours of Sankhe quitting the agency had been making the rounds for quite some time.
Sankhe said, “Since I became National Creative Director around 2007, the mandate before me was very clear. Besides creating big, popular campaigns, to make Publicis Ambience amongst the top three agencies at GoaFest and improve our performance at the international awards as well. While creating the campaigns for Citibank, Himani Fast Relief, RBI, and Park Avenue Deodorants, it gives me great satisfaction that we have managed to be in the top three agencies two years in a row at the GoaFest, including a Cannes Gold this year. I wish Publicis Ambience all the best and hope that this tradition is carried forward in this as well as the coming years.”
When asked where he was headed, Sankhe said, “Currently, there are various options that I am still evaluating. There are a couple of advertising options that are open, also one opportunity in the field of design, which is challenging. And there is another opportunity, which is more in the holistic area of brand management and growth. I still have to figure out which path will be the most challenging and stimulating for me in the future.”
He further said, “Now that I feel a sense of fulfillment, I am seeking out bigger challenges to grow up on.”
It may be noted that Sankhe was instrumental in conceptualising the recent campaigns for RBI and Park Avenue’s deodorant brands.
In October 2007, Publicis Ambience had elevated Sankhe as NCD. It was then that Ashish Khanzanchi, currently Vice Chairperson, Publicis Ambience, and Sankhe were jointly appointed as NCDs for the agency. But Sankhe had been a home grown talent. Prior to his elevation as NCD, he was Executive Creative Director.
Prior to Publicis Ambience, Sankhe was with Alok Nanda and Co (ANC). Post ANC, he had joined Publicis Ambience as Senior Creative Director and was later made ECD.