Multi Screen Media (MSM) has brought on board Prasana Krishnan as Business Head of its sports entertainment channel Sony Six.
Krishnan brings to the table over 17 years of experience in media and consulting sectors. In his previous role, he was Chief Operating Officer of Neo Sports Broadcast. His earlier stints include Nimbus Media, The Times of India Group and Arthur Andersen.
Commenting on Krishnan’s appointment, NP Singh, COO, MSM India said, “We are delighted to have Prasana join the team at this important juncture and we are certain that his experience and understanding of the business and our audience will help us achieve our objective of becoming the leading player in the genre. We are optimistic that Prasana’s appointment will further strengthen and grow Six’s position in what can be called as one of the most competitive broadcasting markets in the world.”
On joining MSM, Krishnan said, “As India’s premier sports entertainment channel, Six has uniquely positioned itself in the sports broadcasting industry showcasing some of the world’s finest international sporting properties like Pepsi IPL, UFC, NBA, TNA & UEFA EURO. I look forward to take up this challenging role and work towards ensuring that the channel grows consistently to the leadership position in this space.”
Since its inception, Sony Six has been targetting the youth of India through a mix of sports and entertainment.