Top Story


Home >> People Movement >> Article

Prakash Dharmarajan puts in his papers as President, O&M Chennai

Font Size   16
Prakash Dharmarajan puts in his papers as President, O&M Chennai

Prakash Dharmarajan, President, O&M Chennai, has called it a day at the organisation. Dharmarajan, who had joined O&M from Orchard Chennai in December 2006, has been heading the agency’s Chennai operations for more than three years.

Dharmarajan has confirmed his movement to exchange4media and said that he was not joining anywhere. “I am starting something on my own, which has got nothing to do with advertising,” he added.

Dharmarajan is currently serving his notice period and will be with the organisation till the end of July. It was not known who was going to replace him at O&M Chennai at the time of filing this report.

Dharmarajan has over 18 years’ experience in sales, marketing, direct marketing and advertising. He began his career with Ranbaxy after completing his PGDM from IIM, Ahmedabad. In his earlier assignments, he had worked with EID Parry and McCann Erickson, among others.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems