Top Story


Home >> People Movement >> Article

Pradeep Saxena quits Hyundai to join LML as Marketing Head

Font Size   16
Pradeep Saxena quits Hyundai to join LML as Marketing Head

After a brief stint of six months at Hyundai Motor India, Pradeep Saxena, who was General Manager Marketing, has quit the organisation to join LML as Head of Marketing. He was officially released from Hyundai on Saturday, July 30. At LML, Saxena will report to A.K. Chaddha, Chief Operating Officer.

Speaking to exchange4 media, Saxena observed that while working for market leaders like Hero Honda and Hyundai, most of one’s time is spent in maintaining that image. “I feel that at LML the scope to grow will be much larger. It is a big challenge and I am looking forward to give my best at the two-wheeler company,” he said.

At Hyundai, Saxena was heading advertising and promotions in the company’s marketing initiatives. Before Hyundai he had spent 10 years with Hero Honda as DGM-Marketing. He also had a stint with Godfrey Philips in the capacity of Marketing Manager and has varied experience in the FMCG industry, consulting and market research.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean