Top Story


Home >> People Movement >> Article

Pradeep Rai Saxena joins TNS India as Senior Vice-President, TNS Automotive

Font Size   16
Pradeep Rai Saxena joins TNS India as Senior Vice-President, TNS Automotive

Pradeep Rai Saxena has joined TNS India Automotive Practice as Senior Vice-President. Saxena, who will be based at the New Delhi office, will oversee the national drive towards the division’s ongoing success.

TNS Automotive is an integral part of the TNS group and has over 40 years’ specialist experience in the automotive industry. TNS Automotive offers a complete portfolio of research services, including communications and brand building, marketing mix, satisfaction research and market analysis for all research needs, be it global or local, customised, syndicated, quantitative or qualitative.

Saxena brings with him 23 years’ experience in automotive practice in India as well as the market research industry. Armed with an MBA degree from the Faculty of Management Studies and an MSc from Delhi University, Saxena comes to TNS India with a rich experience of the automobile industry – four wheelers and two-wheelers.

Commenting on Saxena’s appointment, Gautam Nath, Executive Vice-President, TNS India, said, “Automotive is one of the fastest growing sectors in India and hence, a growing market for TNS. Pradeep brings with him a senior level industry orientation, therefore, allowing valuable research recommendations to our important automotive clients, thus ensuring that TNS delivers the best value for money.”

Saxena has held the positions of General Manager, Marketing, at Hyundai and Head-Marketing at Hero Honda, where he spent almost a decade, handling various marketing and marketing services portfolios. Prior to that, he had worked with GPI, handling the market research portfolio. He also ran his own market research business for many years.

According to Saxena, “The power of market research is in helping marketers take more informed and customer oriented decisions. Unlike many other industries, the automobile industry offers multiple touch points with the customer on account of mandatory after sales service that each vehicle requires. This provides an unique opportunity to marketers to develop a deeper understanding of their customers’ needs by collecting relevant information at those moments.”


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems