Pradeep Rai Saxena has joined TNS India Automotive Practice as Senior Vice-President. Saxena, who will be based at the New Delhi office, will oversee the national drive towards the division’s ongoing success.
TNS Automotive is an integral part of the TNS group and has over 40 years’ specialist experience in the automotive industry. TNS Automotive offers a complete portfolio of research services, including communications and brand building, marketing mix, satisfaction research and market analysis for all research needs, be it global or local, customised, syndicated, quantitative or qualitative.
Saxena brings with him 23 years’ experience in automotive practice in India as well as the market research industry. Armed with an MBA degree from the Faculty of Management Studies and an MSc from Delhi University, Saxena comes to TNS India with a rich experience of the automobile industry – four wheelers and two-wheelers.
Commenting on Saxena’s appointment, Gautam Nath, Executive Vice-President, TNS India, said, “Automotive is one of the fastest growing sectors in India and hence, a growing market for TNS. Pradeep brings with him a senior level industry orientation, therefore, allowing valuable research recommendations to our important automotive clients, thus ensuring that TNS delivers the best value for money.”
Saxena has held the positions of General Manager, Marketing, at Hyundai and Head-Marketing at Hero Honda, where he spent almost a decade, handling various marketing and marketing services portfolios. Prior to that, he had worked with GPI, handling the market research portfolio. He also ran his own market research business for many years.
According to Saxena, “The power of market research is in helping marketers take more informed and customer oriented decisions. Unlike many other industries, the automobile industry offers multiple touch points with the customer on account of mandatory after sales service that each vehicle requires. This provides an unique opportunity to marketers to develop a deeper understanding of their customers’ needs by collecting relevant information at those moments.”