After nearly three decades of association with the print, the tube has managed to lure him away and Pradeep Guha has resigned from his current responsibilities of the President of The Times of India to head Zee Telefilms at the Chief Executive Officer. Guha’s deputy Bhaskar Das has been assigned to take over his responsibilities.
As the national head of the Times Response, Das would be responsible for achieving the annual target of Rs 1800-crore revenue figure for the media giant. Das has been serving as the national head of the magazines from the Times stable and Times Television. He was also looking after the western operations.
As for Guha, the new assignment is slotted to commence from the middle of January 2005. With this development, all channels of Zee Network, except Zee News, will be under his custodianship. Talking about his transition into the television medium, Guha said, “Essentially both are media operations and have commonalities. However, the nuances are different and I have to learn those. The mandate is to revive the organisation and bring back its glorious days.”
Confirming his appointment, Subhash Chandra, Chairman, Zee Telefilms Ltd, said, “We are happy to announce the appointment of an accomplished professional like Pradeep as the CEO of Zee Telefilms. Our numerous channels spanning across several languages and genres will be the perfect foil to his skills as a media and entertainment expert.”
On his long stint at The Times of India group, Guha said that he enjoyed every moment of his time. “I have learnt everything about business from this company. But I have done all that can be done in print now. I needed to explore other vistas and so the decision to join Zee Telefilms,” he remarked.
In the Times Group, apart from ad sales, Guha played a role in the content as well. He introduced the culture of Page 3 through Bombay Times. In addition, he has been the publisher of Femina and Filmfare since the 90s. To his credit, he nurtured and increased the profile of the Femina Miss India Contest and Filmfare Awards in his capacity of National Director for these mega events.
Guha is the only third non-media owner after Naresh Mohan (Hindustan Times) and Shobha Subramanyam (Anandabazar Patrika) to become president of the Indian Newspaper Society (INS). Apart from this position, he is also the Chairman of the National Readership Studies Council, immediate past President of the Advertising Club Bombay, India’s representative to the Cannes Advertising Festival and, as an Executive Committee member of the Advertising Council of India, he is the official representative to the Asian Federation of Advertising Associations.
Guha also spearheaded the conceptualisation, organisation and execution of Asia’s largest biennial advertising congress, AdAsia 2003, which was held in Jaipur.