Top Story


Home >> People Movement >> Article

Pradeep Guha elected President of International Advertising Association – India Chapter

Font Size   16
Pradeep Guha elected President of International Advertising Association – India Chapter

Pradeep Guha, CEO, Zee Telefilms Ltd was elected President of the India Chapter of the International Advertising Association (IAA) for the year 2006-07 at its recently concluded Annual General Meeting held in Mumbai.

The new Managing Committee has several new faces, including: Raj Nayak, Vice-president; M G Parmeshwaran, Honorary Secretary; Jaideep R Gandhi, Honorary Treasurer; Goutam Rakshit, Tanya Goyal and Hormusji Cama (members); Ramesh Narayan, co-opted member; Pheroza Bilimoria, Special Invitee; Mukul Upadhyaya, special invitee; and Sam Balsara, immediate Past President.

Spread over 93 countries and with over 6,000 members worldwide, IAA champions advertising as a force for growth in all free market societies. Advertising revenues ensure an independent, pluralistic, affordable media with competing channels of information for consumers, which are the foundation of democracy itself.

The IAA is uniquely positioned to recognise emerging cross-border trends before they become obvious, and provide marketing communications professionals with an international, multi-industry forum for the global exchange of knowledge, best practices, professional development, experience and ideas.

The India Chapter was initiated over 20 years ago with a view to foster a healthy environment for the growth of globalisation in the communications industry. The India Chapter currently has a membership of around 50 members. Membership is by invitation only.

Commenting on his election, Guha said, “This is not the first time that I am associated with IAA, but the responsibility definitely seems like one of the most interesting opportunities to positively influence the rapidly growing Indian advertising industry and hopefully build synergies with the help of our international counterparts.”

Balsara will continue to serve on the Committee as immediate Past President.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.