After spending almost three years with the Percept Group in its outdoor venture, Jignesh Sharma, CEO, Posterscope, has put in his papers. Posterscope, the independent outdoor specialist from the Aegis Group, entered the country in partnership with the Percept Group in late 2004. The move saw the brand name Percept OOH (Out-of-Home) give way to the Posterscope brand in India. Sharma had led the way to achieve this objective and grow Posterscope in the country.
Confirming the development, Ajay Upadhyay, VP, Corporate Affairs, Percept Holdings, said, “Posterscope is on a very successful journey in India and Jignesh and his team have done a great job in achieving this.” He further said that a replacement for Sharma had not been finalised yet but a decision on this would be taken shortly.
Sharma, too, has not decided on his next destination. At the time of filing the story, he wasn’t available for comments.
Percept OOH was established in 2003. The Aegis Group had commenced discussions with Percept in the same year to acquire a stake in the company and the development fructified in 2004. Given the international presence of the Posterscope brand name, both parties agreed to use the Posterscope name to develop their outdoor activities in India.