After a one-and-a-half year stint with Raj TV as VP-Sales and Marketing, Shankar B is joining the FM venture of Malar Publications as the VP-Sales, all India and Business Development.
“Shankar is quite well-networked and one values his media selling skills. He is also one who understands the local milieu having worked in every market in India. I have worked for long with Shankar during my Raj TV days, but he is here truly on his merit,” said Rajeev Nambiar, COO, Malar Publications.
Shankar has 13 years’ experience in media sales, of which he has spent eight years in television space. Shankar started his career in 1993 with Getit Yellow Pages. He served Raj TV for more than five years in his first stint and moved to Turner International as Director, Ad and Sales for 13 months only to return to Raj TV.
Speaking about his new role in an FM venture, Shankar said, “I am exited to be part of the radio industry, which is very challenging and vibrant now. I am looking forward to learning a lot from the team here.”
As reported earlier, Malar Publications is planning to launch its first FM station in Chennai by August-end. It has won licenses for FM operations in seven cities – Coimbatore, Madurai, Pondicherry, Tiruchy, Tirunelveli and Tuticorin.