Pioneer Channel Factory has appointed Saravanan P as CEO of the network. He will be based in Mumbai and will spearhead the network’s existing offerings and initiate plans for the future.
“The role at Pioneer Channel Factory is a challenging opportunity and we are committed towards establishing the company as a formidable player in the entertainment industry,” said Saravanan.
Pioneer Channel Factory currently has two music channels in its portfolio, M Tunes HD and Music Xpress. Speaking on his focus for the network’s channels, he said, “For our music channels, converting music library to HD is just the beginning of this journey. The current channels from the network will continue to be the pioneering channels for music content innovation.”
Saravanan has more than 18 years of experience in the media industry. Prior to his new role, he was the Business Head of Reliance BIG Productions. He has also been associated with Reliance BIG Broadcasting, Zee International and Sun Network. At Sun Network, he worked across all media verticals including TV, print, radio and DTH.