Media and communications agency PHD has appointed Susana Tsui as Chief Executive for its Asia Pacific operations. Tsui will replace Cheuk Chiang, who will assume the post of CEO, Omnicom Media Group, APAC from June 3. In her new role, Tsui will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD’s value-proposition.
Tsui joins PHD from OgilvyOne, where she was Regional VP, focusing on mergers & acquisitions, partnerships, new business models, digital and emerging markets. Before moving to OgilvyOne, she was Regional President of Neo@Ogilvy and is credited with building Neo@Ogilvy from a start-up to a 300+ strong network of digital media/ search specialists across Asia. Prior to Ogilvy, Tsui has held senior management positions at XM, Modem Media and Engage Asia.
Tsui will commence her role at PHD on August 5, 2013, reporting to Cheuk Chiang. She will be based at PHD’s regional headquarters in Singapore.
Commenting on Tsui’s appointment, Mike Cooper, Worldwide CEO, PHD said, “With Susana Tsui, we believe we have the best leader in the region to take the network forward to the next level. Her management and client skills are outstanding and she is, most importantly, a great fit for our unique PHD culture.”
Outgoing PHD APAC Chief Cheuk Chiang added here, “PHD is the first planning-led media agency in the industry and we have built on this to create a global communications agency that is changing the game. A leader like Susana will ensure that PHD stays on top of the game and continues to push the boundaries. Susana brings a diverse set of skills that will continue to help PHD differentiate its service offering in the market.”
Meanwhile, former OMG APAC CEO Barry Cupples will be relocating to the UK to take up the newly created Global CEO position, focusing on Omnicom Media Group’s trading investment and accountability function.