Top Story


Home >> People Movement >> Article

PHD Asia Pacific appoints Susana Tsui as CEO

Font Size   16
PHD Asia Pacific appoints Susana Tsui as CEO

Media and communications agency PHD has appointed Susana Tsui as Chief Executive for its Asia Pacific operations. Tsui will replace Cheuk Chiang, who will assume the post of CEO, Omnicom Media Group, APAC from June 3. In her new role, Tsui will lead all PHD markets in the Asia Pacific region, drive growth and enhance PHD’s value-proposition.

Tsui joins PHD from OgilvyOne, where she was Regional VP, focusing on mergers & acquisitions, partnerships, new business models, digital and emerging markets. Before moving to OgilvyOne, she was Regional President of Neo@Ogilvy and is credited with building Neo@Ogilvy from a start-up to a 300+ strong network of digital media/ search specialists across Asia. Prior to Ogilvy, Tsui has held senior management positions at XM, Modem Media and Engage Asia.

Tsui will commence her role at PHD on August 5, 2013, reporting to Cheuk Chiang. She will be based at PHD’s regional headquarters in Singapore.

Commenting on Tsui’s appointment, Mike Cooper, Worldwide CEO, PHD said, “With Susana Tsui, we believe we have the best leader in the region to take the network forward to the next level. Her management and client skills are outstanding and she is, most importantly, a great fit for our unique PHD culture.”

Outgoing PHD APAC Chief Cheuk Chiang added here, “PHD is the first planning-led media agency in the industry and we have built on this to create a global communications agency that is changing the game. A leader like Susana will ensure that PHD stays on top of the game and continues to push the boundaries. Susana brings a diverse set of skills that will continue to help PHD differentiate its service offering in the market.”

Meanwhile, former OMG APAC CEO Barry Cupples will be relocating to the UK to take up the newly created Global CEO position, focusing on Omnicom Media Group’s trading investment and accountability function. 


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO