INX Media’s executive committee has an addition, or rather an official addition, finally. Peter Mukerjea’s no-compete clause with STAR India culminated in July 2007. Following this, he has formally discontinued his executive responsibilities at INX Global, the placement organisation from INX. Mukerjea has joined INX Media as Chief Strategy Officer from August 9, 2007.
On being quested on Mukerjea’s role, Anthony Pettifer, Group Director, Brand Strategy and Planning, INX Media, informed, “He would be looking after the strategic direction of the company.” Pettifer further informed that Peter Mukerjea, along with Indrani Mukerjea, was a part of the executive team.
Peter’s involvement with INX Media has been discussed enough in the industry for many to believe that he has been an active part of the entity, playing a role in every sphere right from its people, to functions like content, marketing, selling, and so on. However, on record, he has categorically denied any involvement so far, and Indrani Mukerjea has been the face and the driving force behind INX Media and INX News as its Chairperson, a role she continues to play.
When asked if there would be any change in the reporting structures with Peter on board, Pettifer replied, “The Executive Team has always worked together and will continue to do so. The philosophy of INX Media has always been collective leadership.”
It was widely expected that Peter would take on the role of Chief Executive Officer when he officially joined INX Media. The decision to be a CSO has come as a surprise to many in the industry. It would be quite a watch to see what more surprises Peter has up his sleeves.