Percept Media has announced the appointment of Amit Ray as Director, Strategy. Percept Media has been launched by Percept Holdings in an ‘all-cash’ deal to buy back Aegis Group plc shareholdings in PDM India and Posterscope India. Percept has acquired ‘Allied Media’ for traditional media services
In his last assignment Ray was Director, Vibrant Advertising (Reliance Industries Ltd’s AOR) for a year. He has also worked in advertising agencies such as Lowe, Tara Sinha Associates (now McCann-Erickson) and Clarion (now Bates Enterprise). In 2001, he had steered the formation of Mudra's media arm, Optimum Media Solutions (OMS), before moving to Vibrant.
Said Ray, “The media opportunities are immense, and Percept’s vision for the media business is truly commendable. Together, we will be able to provide committed, professional value services to our clients at optimum rates.”
Harindra Singh, Vice-Chairman and MD, Percept Holdings, sees 2007 as “a critical year for our media business, but it will mature next year”. He said, “Percept Media’s immediate strategic focus is to consolidate and grow the media services business in the short term as we see an opportunity to be amongst the top 5 media agencies on our own and amongst the top 2 in partnership with a suitable strategic partner.”
On recent reports about Tapan Pal’s appointment at Percept Media, Singh said, “This is our first official release on Percept Media, and we have not written to anybody about this till date. So, what you must have seen or read must be speculation.”
Ray is also Vice-chairman of MRUC's Technical Committee and plays a key role in IRS, India's key readership study.