PepsiCo India has announced the move of Homi Battiwalla as Executive Vice President - Colas, Hydration & Mango Based Beverages. He takes over from Sandeep Singh Arora, who after a four-year stint, has moved from his current assignment with the company to pursue other interests. A 15-year veteran of PepsiCo, Battiwalla takes charge of the marketing role for the Cola category (Pepsi, Diet Pepsi) along with his current responsibilities.
Speaking on the appointment, Deepika Warrier, Executive Director - Marketing, PepsiCo Beverages, India, said, “Homi’s rich experience and in-depth understanding of the beverage industry positions him well to lead the marketing responsibilities for brand Pepsi as we look forward to continue the brand’s winning performance. Homi has been singularly responsible for some iconic brand building and marketing on brand Slice and consistently positioning Tropicana in the breakfast nutrition space. He has proven his leadership skills in successfully growing the juice & juice based drinks category for PepsiCo.”
“On behalf of the whole PepsiCo family, we would like to thank Sandeep for his invaluable contribution to our India business and wish him all the best for the future,” she added.
Battiwalla had joined PepsiCo in 1997 as a management trainee. After the initial stint in the sales and distribution team, he became a part of the marketing team. Over the years, he has worked across various beverage brands, including Mountain Dew, 7Up, Tropicana, Aquafina and Mango Slice. He has been a key contributor to the growth of PepsiCo India, especially creating salience and equity for brands like Slice and Tropicana in the Indian market through successful marketing campaigns.
Our typical marketing budget is usually 10 per cent of the topline spend