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PepsiCo (I) mktg chief resigns

10-June-2004
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PepsiCo (I) mktg chief resigns

Shashi Kalathil, executive director — marketing, PepsiCo India, has quit after serving the company for over six years. It was two years ago that Mr Kalathil took over from Vibha Rishi, the then marketing chief. Prior to that, Mr Kalathil was the executive vice-president of PepsiCo India’s south market business unit, which is based in Chennai.

Mr Kalathil confirmed to FE that he was indeed moving on. However, he declined to divulge further details about his future plans. After taking charge of marketing operations of PepsiCo India in 2002, he was responsible for the company’s south Asia business marketing operations. After serving his notice period, he plans to move on to another plum appointment, industry sources said.

Incidentally, Mr Kalathil, who had worked with the FMCG major Hindustan Levers Ltd and the RPG Group, joined PepsiCo India eight years ago. Ms Rishi, who was considered the marketing face of PepsiCo India, headed for a global posting in 2002 after spending 18 years at PepsiCo India. In fact, Ms Rishi who has been with PepsiCo India since its inception, had moved to PepsiCo New York to join the International Marketing Team. With Mr Kalathil at the helm of marketing operations, Pepsi had fought quite a few marketing battles in the last two years.

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