Top Story

e4m_logo.png

Home >> People Movement >> Article

Pepsi tries to add fizz to depleting top brass

15-September-2005
Font Size   16
Share
Pepsi tries to add fizz to depleting top brass

Pepsi is reconstituting its top order after a spate of exits during the last few weeks. Ever since Lloyd Mathias, Pepsico's executive vice president, left last month, there have been a spate of resignations within the company across all levels.

The recent high profile exits include those of Subroto Chattopadhyay, executive director and the head of non-carb business, and Anup Tawakly, the financial controller. While Chattopadhyay has been replaced by Geetu Verma who was senior marketing manager, North Europe Business Unit of Frito-Lay, Praveen Someshwar, head of Western operations is being brought in to fill up the vacancy created by Tawakly's exit. On the other hand, Pratik Pota, vice president, Airtel, is being brought in to replace Mathias.

This is not all. Pepsi is also busy filling vacancies left by others who have quit during the last one month. These include, VP, Anand Sahay and Amitabh Bose and Kiran Balram, both GMs. Earlier, Pepsi had lost another GM, Sanyukta Adige. Besides, there have been quite a few people leaving at the manager level also during the last few weeks, a company source told ET. “The legal team has seen some attrition too,” they said.

Such exits are common in the soft drink industry in the second half of the year, says Pavan Bhatia, Pepsi's Human Resources head. “People start looking for more lucrative options during the lean season and after having pocketed the bonus,” he said and added that at 10%, employee turnover at Pepsi is still the lowest.

While exits pose a challenge, Pepsi has also seen some routine internal movements. Sudhanshu Goyala who spearheaded Pepsi's research in India and the quality head, VSS Chowdhry have been moved to Frito Lay Thailand to be based in Bangkok. Rajan Bhalla, head of customer marketing, is replacing Goyala as the consumer insights director and the erstwhile project director, Anil Sondhi has replaced Chowdhry as quality director.

Last year, as a part of organisational restructuring the company had created a 10-member executive committee and a new position of executive director (market operations). Tanmay Vats, the former franchise director was elevated as executive director (market operations).

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited