PepsiCo India today announced the appointment of Punita Lal as the new marketing head for the South Asian operations of the cola major. In her new role as Executive Director (Marketing), Lal will be responsible for devising the marketing and advertising strategy for PepsiCo's beverage brands in India, Sri Lanka, Bangladesh, Nepal and Bhutan.
Announcing Lal's appointment, an official communiqué quoted Rajeev Bakshi, Chairman, PepsiCo India Holdings, as saying, "Punita brings with her classic marketing and advertising expertise having worked with top-notch advertising agencies where she has handled prestigious FMCG accounts such as Pepsi and Unilever. Most importantly, she has in-depth experience of the beverage business. Her previous experience as part of the JWT team that worked on Pepsi's first campaign in India and her subsequent global experience in brand marketing will make her transition seamless."
In her career spanning across 17 years, Lal has acquired rich experience and skills in developing innovative global marketing campaigns as well as below-the-line grass-root campaigns and new product developments. An economics graduate from St Stephens College, New Delhi and an MBA from the Indian Institute of Management, Calcutta, Punita started her career in the advertising industry with Lintas, before moving to J Walter Thompson.
While with JWT, she developed Pepsi's hugely successful "Are you ready for the magic" marketing campaign. Much of Pepsi's gain of a 20 per cent marketshare at that time could be attributed to her efforts, the release mentioned. At JWT, Lal's next assignment was as the Accounts Director for the Unilever Dental Business before becoming the Vice President and Unit Head, Mumbai. Lal also worked in different senior marketing positions with Coca-Cola in China and the Far East until 2002.