Pavan Varshnei is no longer the Publishing Director, Business Division, of the India Today Group. He was associated with the Group for the past four years. Following his resignation, Group CEO Ashish Bagga, in an internal mail on Friday, January 11, said, “All his first line personnel will report to the undersigned with immediate effect, till further notice.”
When contacted, Varshnei said, “I have excellent options coming in and decided to move to the media and entertainment industry, which is going through a massive boom. I need a couple of days to disclose my exact destination.”
Varshnei took over the division in 2004, which had Business Today and Golf Digest, and played a role in expanding the portfolio of magazines. In the past three years, the Business Division launched four publications – Scientific American, Harvard Business Review, Mens’ Health and BT More. They all have become leading brands in their respective segments. He also played a role in the negotiations for the joint venture with Germany’s Axel Springer Group, to launch Auto Bild India.
Prior to joining the India Today Group, he was Executive VP at Lintas India, where he spent 14 years working on brands like Unilever, Maruti Suzuki, Electrolux, Wills Lifestyle and Sony Ericsson, among others. During his tenure with Lintas, he also served as the head of Insight and oversaw the AOR media business for Bajaj Auto, Idea Cellular, UTI, Pantaloon and Parley Agro.