Pratibha ‘Pat’ Vinayak, Vice-President, Carat Media, is quitting the agency, having spent close to three years there. According to sources, Vinayak is set to take on new challenges at MindShare Fulcrum. Till the time of filing the story, neither Vinayak nor Vikram Sakhuja, MD, MindShare Fulcrum, South Asia, was available for comment.
For Vinayak, this would be a homecoming of sorts. She began her advertising career with JWT (then HTA). Thereafter, she joined Sony Network, where she spent 15 months. She was however back on the advertising side of business with her stint at Carat Media.
Vinayak is likely to be at Carat till Friday, August 6.