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Param Saikia to head Publicis Dialog

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Param Saikia to head Publicis Dialog

Param Saikia, who was the COO of Publicis India, will be heading Publicis Dialog. Publicis Dialog’s attempt is to evolve the concept of holistic communications to a higher level of effectiveness and accountability, by uniting world-class services in every major advertising and marketing discipline like advertising, public relations, direct marketing, investor relations and event management, among others, under one roof.

It may be recalled that Hemant Misra was recently appointed as COO of Publicis India. Both Misra and Saikia will be based in Delhi. They will be members of the Publicis Management Board and will report directly to Nakul Chopra, MD and CEO, Publicis Network in India.

Commenting on the new developments, Chopra said, “Hemant brings with him a unique combination of entrepreneurial attitude, management skills, and depth of experience in guiding large brands. Param has the unique ability to successfully walk paths that others fear. Proof of this is the formidable Publicis India organisation he has built virtually from scratch in four years. Publicis Dialog is our single most important initiative for Asia Pacific in 2007 and I am hence turning to my best resource.”

Saikia said, “It is gratifying to see where Publicis India has reached today. Publicis Dialog is not just our most important initiative, but also our most challenging one. I am currently working closely with Partha Sinha, Regional Strategist, Publicis Dialog and Solutions, to finalise our strategy.”

Misra said, “I believe the communications business is changing faster than most agencies can react. Publicis India has the ideal size and youth to lead that change. Param has already done a wonderful job. I now look forward to working with Nakul and the team to ring in a new paradigm.”

Saikia joined Publicis as COO in 2003, after stints in JWT, McCann and Euro RSCG. He has been responsible for the rapid growth of Publicis India in Delhi and Mumbai. On the other hand, Misra was with JWT Delhi as Senior Vice President. He has spent 20 years in advertising where he has closely worked on brands like McDonald's, Nestle, Electrolux, Hewlett Packard, Samsung, FrittoLay, Dabur and Yamaha, among others.

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