Pankaj Shukla, Programme Producer, Zee News, has joined Persons of Indian Origin (PIO) TV as Associate Editor. PIO is a television channel through broadband for NRIs or people who are interested to know about India. Shukla made his foray into electronic journalism six years ago, after having worked in print for a decade.
“It has been a great working experience for me in Zee and after working for about a decade in print media, I got into TV journalism about six years back. I got ample opportunities to grow in Zee News when I joined the organisation as Programme Producer about four-and-half years ago. I had been looking after major weekend and daily programmes for the channel in the capacity of Deputy Executive Producer,” said Shukla.
Shukla planned and directed some of the most popular shows while at Zee News, and taken up the assignment of PIO TV as a challenge. “The kind of work here is the same; only the mode of transmission is different. There are bureaux all over the world while we are providing news, business and entertainment segment of India,” Shukla elaborated.
Manish Gupta is the CEO of the Los Angeles-based broadband channel PIO TV, which was launched on August 15, 2006. Shukla feels that technology for broadcasting is changing and it is not far when channels will be routed through broadband across the globe. “At present, there are around 2.5 million people of Indian origin as target viewership of PIO TV around the globe. Having joined as Associated Editor, I shall also be responsible for all the bulletins and programmes being produced in India for the channel,” he added.