Pankaj Sethi, erstwhile CEO of Mukta Arts, has joined Tata Indicom as Head (Content and Applications). Confirming the development, Sethi states, “My role at Tata Indicom revolves around developing value-added services for customers that go beyond voice, which implies simple things such as wallpapers and ring tones, to complex applications like commerce and productivity related offerings. As a group, Tata is a mammoth institution with widespread interests such as wireless, broadband and DTH and I view my time here as a wonderful opportunity to grow in different arena. I see it as an extension, of my experience at Mukta arts, and a rightful next stage in the evolution process.”
When asked about the kind of value addition, which can be brought within the communications arena, Sethi states, “Telephone is fast evolving into a device that offers more than just ordinary communications. Equipped with strong audio-visual capabilities, the new-age phone is emerging as a pocket wallet, a camera, an entertainment device and a connectivity tool. Technology is changing with time, and so is the plain Jane handset.”
In his role as CEO and Group President, Sethi spearheaded various business initiatives of Mukta Arts, covering films, television content, film distribution and media education, namely the ‘Whistling Woods’ project. He joined Mukta Arts as CEO on March 14, 2003. Prior to that, he served as the Executive Director at Nimbus and as CEO, Microland’s Media2India.
An alumni of IIM Ahmedabad, Sethi has professional experience in consumer goods companies such as Brooke Bond (Levers), Johnson & Johnson and RHL- P&G. As a seasoned professional, his experience spins over varied fields such as television marketing, content development, production, creative execution, new media and Internet space.