Pankaj Krishna has been appointed as Associate Vice President for V&S Broadcasting for three of its channels. These channels are in the variety and specialty genre, and will be a part of the upcoming bouquet of TV channels of UTV. V&S Broadcasting is a subsidiary of UTV Broadcasting Ltd. Olive TV, a channel dedicated to world cinema to be launched in 2007, will be the first of its channels.
Krishna is currently serving his notice period at the India Today Group, where he has been working for around two years, where he was responsible for marketing India Today’s flagship brand, India Today (English). His appointment at V&S Broadcasting is effective from the first week of July.
Krishna said, “I started from TV and so am looking forward towards more growth opportunities in this sector.”
Krishna has a work experience of 11 years in advertising and marketing, having started his career in Lubes & Paints, where he worked for nearly four years. He has also worked at National Geographic Channel for five years as Brand Manager.