Top Story

e4m_logo.png

Home >> People Movement >> Article

P9 Integrated appoints head for two new verticals

11-December-2006
Font Size   16
Share
P9 Integrated appoints head for two new verticals

P9 Integrated, an integrated marketing communications agency which provides solutions to motion pictures, entertainment products and television content, is setting up two new verticals – Content Syndication and Overseas. The agency has roped in Saregama’s Pooja Kashyap as General Manager to head these verticals and other future initiatives.

Kashyap was Controller, Production and Marketing, at Saregama Films prior to joining P9, where she was responsible for identifying directors, scripts and castings for film projects. She was at the helm of affairs of total execution of film projects from scripting to the first copy and also was responsible for marketing and PR activities of films across all media. Kashyap was also instrumental in corporate tie-ups.

Speaking on her new venture at P9, Kashyap said, “I am excited to join P9 Integrated, which has been churning such interesting work in the area of films and entrainment and has emerged as a complete 360-degree film marketing organisation in India.”

Navin Shah, CEO, P9, said, “We at P9 extend a warm welcome to Pooja and look forward to work with her. I am sure she will add a lot of value to the company with her past rich expertise in the entertainment sector. The two new verticals – Content Syndication and Overseas Business – that she will head are the new exciting ventures of P9 and we intend to churn some path breaking work from it.”

Kashyap was actively involved in various films executed for Saregama like ‘Tumsa Nahi Dekha’, ‘Karma’, ‘Confessions’, and ‘Holi’, among others. She has worked with several big movie banners, including all Yashraj Films till ‘Dhoom’; Rakesh Roshan’s ‘Kaho Naa ... Pyaar Hai’ and ‘Koi Mil Gaya’; Rajashree Productions, Vishesh Films, and Pantaloons to name a few.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world