P9 Integrated, an integrated marketing communications agency which provides solutions to motion pictures, entertainment products and television content, is setting up two new verticals – Content Syndication and Overseas. The agency has roped in Saregama’s Pooja Kashyap as General Manager to head these verticals and other future initiatives.
Kashyap was Controller, Production and Marketing, at Saregama Films prior to joining P9, where she was responsible for identifying directors, scripts and castings for film projects. She was at the helm of affairs of total execution of film projects from scripting to the first copy and also was responsible for marketing and PR activities of films across all media. Kashyap was also instrumental in corporate tie-ups.
Speaking on her new venture at P9, Kashyap said, “I am excited to join P9 Integrated, which has been churning such interesting work in the area of films and entrainment and has emerged as a complete 360-degree film marketing organisation in India.”
Navin Shah, CEO, P9, said, “We at P9 extend a warm welcome to Pooja and look forward to work with her. I am sure she will add a lot of value to the company with her past rich expertise in the entertainment sector. The two new verticals – Content Syndication and Overseas Business – that she will head are the new exciting ventures of P9 and we intend to churn some path breaking work from it.”
Kashyap was actively involved in various films executed for Saregama like ‘Tumsa Nahi Dekha’, ‘Karma’, ‘Confessions’, and ‘Holi’, among others. She has worked with several big movie banners, including all Yashraj Films till ‘Dhoom’; Rakesh Roshan’s ‘Kaho Naa ... Pyaar Hai’ and ‘Koi Mil Gaya’; Rajashree Productions, Vishesh Films, and Pantaloons to name a few.