Top Story


Home >> People Movement >> Article

P9 Integrated appoints head for two new verticals

Font Size   16
P9 Integrated appoints head for two new verticals

P9 Integrated, an integrated marketing communications agency which provides solutions to motion pictures, entertainment products and television content, is setting up two new verticals – Content Syndication and Overseas. The agency has roped in Saregama’s Pooja Kashyap as General Manager to head these verticals and other future initiatives.

Kashyap was Controller, Production and Marketing, at Saregama Films prior to joining P9, where she was responsible for identifying directors, scripts and castings for film projects. She was at the helm of affairs of total execution of film projects from scripting to the first copy and also was responsible for marketing and PR activities of films across all media. Kashyap was also instrumental in corporate tie-ups.

Speaking on her new venture at P9, Kashyap said, “I am excited to join P9 Integrated, which has been churning such interesting work in the area of films and entrainment and has emerged as a complete 360-degree film marketing organisation in India.”

Navin Shah, CEO, P9, said, “We at P9 extend a warm welcome to Pooja and look forward to work with her. I am sure she will add a lot of value to the company with her past rich expertise in the entertainment sector. The two new verticals – Content Syndication and Overseas Business – that she will head are the new exciting ventures of P9 and we intend to churn some path breaking work from it.”

Kashyap was actively involved in various films executed for Saregama like ‘Tumsa Nahi Dekha’, ‘Karma’, ‘Confessions’, and ‘Holi’, among others. She has worked with several big movie banners, including all Yashraj Films till ‘Dhoom’; Rakesh Roshan’s ‘Kaho Naa ... Pyaar Hai’ and ‘Koi Mil Gaya’; Rajashree Productions, Vishesh Films, and Pantaloons to name a few.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl