Ozone Ayurvedics has announced the appointment of Bashob Dey as President-Marketing and Business Strategy for spearheading the overall business strategy of the company. Prior to this appointment, Dey was with Pentair Water India as Marketing Director.
Dey said, “I am delighted to be onboard Ozone Ayurvedics because of its strong consumer marketing perspective and its accent on brand building. I see immense growth potential in the flagship Nomarks brand, which has repeatedly been voted as the most trusted brand in its category, and I feel that the time is now ripe to leverage this brand equity.”
Dey brings with him a rich experience of 19 years in advertising and marketing, and has been an advocate of the consumer perspective, with the belief that all marketing and brand successes are rooted in strong consumer insights.
Dey has earlier worked with renowned names in the advertising and communications industry like Mudra Communications, the Dentsu Young & Rubicam network, and JWT. He managed several key accounts during this period including Nestle, Maruti Suzuki, GSK Consumer Healthcare, Xerox and Cargill Foods.
Ozone Ayurvedics was established in 2001 by its parent company, Ozone Pharmaceuticals Limited. Ozone added a whole new dimension to its healing mission by evolving a diverse portfolio of herbal products.