OOH Media has appointed Selinda Kaler as General Manager-Sales for West. Prior to this appointment, she was with JCDecaux in London for three years as Client Account Manager. To be based in Mumbai, Kaler will report to Chief Sales Officer Niloufer Dundh at OOH Media.
Commenting on Kaler’s appointment, Dundh said, “Selinda has a rich media experience in TV and outdoor; especially her outdoor experience at JCDecaux where she also worked on Tesco TV. I am sure the team will learn a lot from her, and that she will guide the team to the next level. Having myself worked outside India for seven years, I can confidently say that media sales is the same everywhere – the same clients, same agencies, same objections. I am confident that with her drive, love for challenges and her international experience, Selinda will be an invaluable asset to our company.”
Kaler said, “Outdoor advertising is an exciting new venture in a growing economy and this product will provide key relevance and added value to the advertiser.”
Kaler brings with her 15 years of media experience in the UK. She started her career with iTV, one of the largest commercial terrestrial channels in the UK. She has also worked for British Sky Broadcasting for seven years, with Primesight for three years, as also with Portland.