It’s another crucial loss at Grey Worldwide as National Creative Director Prathap Suthan put in his papers yesterday. It can be recalled that last month Grey Worldwide’s COO, Ashutosh Khanna, had also put in his papers.
Suthan has been with the agency for the last 11 years; he was elevated to the position of National Creative Director in 2004. Confirming the news, Suthan said, “I have spent a considerable number of years with the agency and believe that the time has come to make a change. I believe in the saying `no risk, no rise’. It’s time to move on.”
He added, “I will still remain in advertising and have a few offers but will take a week to decide. I am looking at more freedom in what I do and evolve to take a leap ahead.”
Suthan began his career as a copywriter with Reflections in Thiruvananthapuram. After a stint abroad, he was back in India to join Mudra, Ahmedabad, as part of India's first Copy Training Programme. He has worked on brands such Vimal, Rasna, Dhara and Ajanta Clocks, among others.
Suthan also represented Mudra at the DDB Worldwide Creative Directors' Conference at Monte Carlo. In June 1995, Suthan joined Mudra, Kolkata, and a year later he joined Trikaya Grey in Kolkata, later moving to Delhi.
He has worked on campaigns such as India Shining and Incredible India, which was the first-ever Euro Effie won by an Indian agency.