Omnicom Group Inc has announced the appointment of Serge Dumont as Senior Vice-president and President of Omnicom Asia-Pacific. He will be reporting directly to Michael Birkin, Vice-Chairman, Omnicom Group Inc and Chairman and CEO of Omnicom Asia-Pacific.
Dumont will help spearhead Omnicom’s strategic expansion in Asia, initially in Greater China, where he has built a highly distinguished career as a businessman and strategic communications professional.
“Omnicom is extremely ambitious in the Asia-Pacific region. We continue to grow our brands to meet the increasing needs of our clients in this vital region. Serge has a brilliant reputation, a proven track record and extensive experience in Asia. We see his appointment as a critical step in driving many of our strategic initiatives. We are delighted to welcome Serge aboard,” said Birkin.
Omnicom comprises the industry’s most award winning advertising brands – BBDO, DDB, and TBWA, specialist media-buying companies, OMD and PHD, and the Diversified Agency Services group (‘DAS’). Through its networks, the group serves several multinational and local clients throughout the Asia-Pacific region.
Commenting on his appointment, Dumont said, “I am delighted to join Omnicom, the undisputed world leading communications holding group, at this time of major expansion in Asia Pacific. Omnicom has built an extraordinary reputation in the industry for its commitment to excellence and creativity. Omnicom agencies’ breadth of expertise and depth of talent provide unparalleled marketing solutions to clients around the world. I am greatly looking forward to working with the leadership of the group and its agencies to ensure that we continue to anticipate and meet our clients’ needs in this fast growing part of the world.”
Dumont, a French businessman with close ties to the US and Europe, has worked in Asia, especially China, for over 20 years, founding a strategic communications consultancy in the Asian giant, advising Fortune 500 clients.
Given his unique strategic communications background, Dumont has frequently been retained as a high-level advisor by governments and multilateral bodies such as the World Health Organization, the Beijing Municipal Government as well as the French government.