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O&M appoints S N Rane as Co-Executive Chairman, Pratap Bose is CEO

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O&M appoints S N Rane as Co-Executive Chairman, Pratap Bose is CEO

Ogilvy & Mather India decided on two significant leadership changes at its AGM held in Mumbai on Monday. S N Rane, COO, Ogilvy India & South Asia, has been appointed as Co-Executive Chairman of Ogilvy & Mather India. The other change is that of Pratap Bose’s appointment as the new CEO, Ogilvy & Mather India. Bose will be taking over from John Goodman, who is moving to head Ogilvy & Mather Japan in June.

Piyush Pandey, Executive Chairman & National Creative Director, Ogilvy & Mather India, said, “In his two decades at Ogilvy, Rane has been passionately associated with every aspect of the company’s business and has been a major contributor to making Ogilvy the leading communications agency in the country today. He will continue to play the COO’s role for India and South Asia.”

Miles Young, Chairman-Asia Pacific, who was present at the AGM, said, “In a rapidly growing economic environment and highly competitive business situation, the need was felt to share some of the responsibilities of the high-pressured office of the Executive Chairman. Rane was the obvious choice.”

Commenting on Bose’s elevation, Pandey said, “We are delighted to appoint Pratap as the new CEO, Ogilvy & Mather, India. Pratap will be taking over from John Goodman.”

Bose is currently President, Ogilvy Activation, and Managing Director, Kinetic (South Asia). He joined Ogilvy in 1993 and set up Ogilvy Landscapes, the Outdoor advertising division, which today is a $50 million dollar unit. He then went on to head Activation, the merged OOH businesses, which also included Live, Outreach and Signscapes.

Earlier this year, Bose was appointed Managing Director, Kinetic (South Asia), in addition to his existing roles. Kinetic is WPP’s new OOH company.

John Goodman, in his role in India and South Asia for over two years, has been following a six-year stint as President of OgilvyOne Asia Pacific. Talking about Goodman, Pandey said, “John has been a fantastic partner and we are all going to miss him. But on the other hand, I am happy that he will be now leading Japan, a critical market for O&M, Asia Pacific.”

Young added, “Pratap is one of the new generation of Indian leaders. He embodies the best of our fine traditions as a business in India with a global, refreshing, innovative and pragmatic approach. I believe he will delight our clients, our staff and his colleagues around the network; and as India stands on the cusp of supercharged take-off as a communications market, can think of no one better to guide and nurture our brand.”


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