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Old DDB-hand Amrita Chugh to head Enterprise Nexus Bangalore

24-November-2004
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Old DDB-hand Amrita Chugh to head Enterprise Nexus Bangalore

Enterprise Nexus Bangalore has witnessed a movement in its senior management with Vikram Satyanath, VP and GM, putting in his papers. The agency has now roped in Amrita Chugh for the responsibility. Chugh is directly reporting to the agency’s chairman and de facto Managing Director Mohammed Khan.

Throwing more light on the flat structure of Enterprise, Khan shares that heads of the agency’s various branches report directly to him. Sharing more on Chugh’s appointment, he says, “She is an outstanding advertising professional. She brings with her international managerial experience and I believe, she will prove to be a great asset to the organisation.”

On her part, Chugh is excited about her current assignment. Prior to this, she was employed with DDB San Francisco, where she began her career. Bringing experience from DDB Chicago and Citibank Chicago as VP, International Advertising, Chugh also had a stint with Maa Bozell, Chennai. The latest association with Enterprise marks her second assignment in India.

“I have always been a believer of good creative products and that is precisely what Enterprise Nexus is,” says Chugh, “The quality of creative excellence and the standard of operation here is high an I am proud of this association.”

The agency is involved in various multi-agency pitches under her supervision. “The focus now is to make our presence felt better in Bangalore,” says Chugh.

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