Ogilvy & Mather has named Renuka Jaypal as President OgilvyOne India. In addition to her all-India responsibilities on OgilvyOne, she will continue as National Business Director on Hutchison Telecom.
Commenting on the development, John Goodman, CEO, O&M, India & South Asia, said, "I am very pleased to announce the immediate appointment of Renuka Jaypal as Head of OgilvyOne India. She will handle this role in conjunction with her existing role as National Business Director on Hutchison Telecom. Renuka has to her credit proven skills and entrepreneurship to take up the true potential of OgilvyOne in this market."
According to Goodman, OgilvyOne is "India's leading DM/CRM/Interactive agency, measured by awards, revenues or reputation. It is a key pillar in our 360-degree strategy."
Jaypal is excited. Said she, "David Ogilvy had said, 'Only First Class business and that in a First Class way'. This for me is the best possible summary of our business philosophy. My exposure to the sheer repertoire of capability we have across online, offline, telemarketing, data services, knowledge management and strategic consultancy has come as quite a revelation. A lot that we have done, and can do, is in my opinion amongst the agency's best-kept secrets. I intend for this to change."
Jaypal further said, "We have the expertise as well as the infrastructure in the areas of data services and analytics, which in fact is a hub for some of our regional operations. This to my mind is a significant differentiator. We are committed to making 360 work as it consistently provides us the opportunity to do better work. I am extremely excited about the year to come, and believe that while in India OgilvyOne is India's first and most successful direct marketing agency, 2005 will be the 'Year of One' within the Ogilvy 360 fold."